The client wanted to have over-sized/giant cut-outs of the campaign imagery centre-stage, as larger than life standalone props. The colour palette was mostly monochromatic, and it was Hello Flamingo’s job to drive the creative concept to include the camouflage print.
So, the design team gave each of the cut-outs their own camouflage shadow – which you can find in the season’s collection. The camo shadows were set 50mm back from the photography to give a sense of depth and all the cut-outs were staggered in the window to enhance that feeling of depth.
The cut-outs were huge, some were over 3m high to fill the vast Westfield window space.
The display is simple, however, it is incredibly impactful and works well in the enormous Westfield windows, as well as the smaller GMS ones.
11th August 2017