Barbour – Wilderness AW20 John Lewis Pop Ups

For autumn 2020 Barbour came to Hello Flamingo to make the in-store props for the Ben and Marina Fogle, Wilderness Collection campaign. We were delighted to work on their displays which were put in John Lewis’s across the country.


For the Wilderness campaign Barbour tasked us to make fixtures for pop-ups in womenswear and menswear, which were installed in 18 John Lewis stores across the UK. These pop-ups required us to make autumnal rail beds that contained handmade, faux, wild-flower troughs inspired by the campaign photoshoots along with bespoke hand-made tables and benches for product placement.

For the woman’s collection toughs were made with synthetic wild daises and meadow style greenery. The showcase rails supported real silver birch branches, dressed in orange and green faux birch leaves to complete the look. This collection was fresh and had a very feminine aesthetic that complimented the product line.

For the mens collection we use dark faux ferns and orange wisteria within the showcase rail troughs and branches which created an autumnal, masculine aesthetic which was completed with faux rocks clusters and synthetic granite plinths.

Both mens and womens collections were complete with bespoke tables and benches which were all hand-made by our prop makers and installed by the Hello Flamingo team.


21st September 2020


2020, Autumn/Winter 2020, AW20, Barbour, Bespoke, British Brands, Creative rails, Display, Hello Flamingo, Instagram, Instore, John Lewis, New Launch, Props, Retail, Retail Design, UK, Visual Merchandising, VM, Wilderness



Install Type

In Store