To tie in with their ‘The Gift Edit’ online, Browns wanted to showcase all kinds of wonderful (and weird) present ideas in their windows on South Molton Street. Bicycles, a pony(!) and even a poodle are gift wrapped and decorated with ribbons and bows, and displayed on revolving plinths next to some rather more bizarre Christmas present options. The tagline ‘I hope it’s a…’ features on each window, next to some of the holiday seasons hottest gift items.

Staying with the ‘Wrapped Up’, theme the Browns East location featured their logo as oversized 3D letters greeting shoppers in the entrance area, completely covered in various gift wraps and bows.