Gabriela Hearst – Selfridges

We were delighted to be approached by Gabriela Hearst’s design team to manufacture and manage logistics for their in-store space in Selfridges.


Gabriela Hearst designed their area to mimic a New York apartment that included furniture sourced from Portugal, parquet walls, laser cut logo and homely accessories that bought the space together. Alongside managing the furniture logistics, we manufactured the parquet walls, these were made sustainably by using repurposed parquet flooring to create two large parquet back boards which stand proud against the clothing collections and tie the theme together. All the shipping and installation was completed by the Hello Flamingo team. We were so impressed with how it all turned out and absolutely love the fact we got to repurpose old flooring to create a new beautiful scene.


29th September 2020


2020, Autumn/Winter 2020, AW20, Bespoke, Display, Gabriela Hearst, Hello Flamingo, High-End Branding, Instore, Luxury, Parquet, Parquet Flooring, Props, Repurposed, Retail, Retail Design, UK, Visual Merchandising, VM

Install Type

In Store