Young fashion womenswear retailer Lipsy has opened its first central London store, on the corner of Oxford Street and Berners Street, previously the Plaza building. The 2342 sq. foot site is part of the new Next Oxford Street development towards the east end of the shopping destination, and Tottenham Court Road station.

Hello Flamingo, have been working closely with the Lipsy VM team over the past 6 months to design and develop their creative ideas, and have pulled out all the stops to produce props, fixtures and beautiful instore installations, celebrating the new concept ‘Lipsy Hotel’.
 
Branded luggage flocked and gilded hat boxes, artefacts in glass cases, macaron towers and champagne sculptures, shoe and accessory risers, and an amazing gold butterfly chandelier feature throughout the store, giving a luxe but fun feel. A huge ombre floral cascade has been created for the entrance to greet shoppers into the new space.