For the comeback of M.A.C’s Squirt balm plumping gloss stick we were asked to design, manufacture and install a Pop Up into Boots for Liffey Valley, Ireland.
We were super excited to receive the Squirt Balm pop up campaign brief from the creative VM team at MAC.
The noughties theme consisted of a bright colour palette and a range of fun 2000’s items from candy rings to Tamagotchi’s to inspire our design. For area props we manufactured large Yoyo and Lollypop and neon green MAC cassette for the DJ booth what was sprayed, print and cut in-house.
As a additional perk of the pop-up M.A.C gave customers the opportunity to win prizes with each purchase, for this we repurposed the claw grab machine from our previous MAC activation by transforming it with Rubix cube inspired cladding to add to the fun 00’s theme.
Large Squirt Balm factices were designed as a unique way to house the product and to bring the product to life in the space as a centerpiece prop.
To finish the space off we artworked and printed window and floor vinyls in house which was all managed and installed by us.
