Penhaligon’s – Instore POS Display

Hello Flamingo worked alongside the Marketing team at Penhaligon’s to create a concept and design and manufacture a bespoke re-usable Product Display unit.

Working with the client, the Hello Flamingo design team developed the initial ideas with mood boards and material suggestions.

The process went through 5 concepts and prototypes to create the final product. The client wanted a display unit which fitted with the stores feel, with a high-end finish, also with the opportunity to re-use over multiple product launches.

The units were manufactured inhouse with solid Sapele wood and lacquered with a gloss finish.

The unit had a small drawer at the front for samples and tester cards, which is in lined with eau de nil felt. The back image was interchangeable for various campaigns in a discreet opening underneath.

The initial order of 25 units, was dispatched for the launch of the Ostara fragrance in Spring 2015 and a further 50 units were later manufactured and dispatched globally.

Date

24th March 2016

Install Type

In Store

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