Posh Totty Designs – Elys of Wimbledon

Hello Flamingo were approached by the Brighton based Jewellery design company ‘Posh Totty Designs’, to refurb and manufacture a series of display cabinets for their launch into the London department store – Elys of Wimbledon.

The design brief was to refurb some existing cabinets to make them feel more contemporary and in keeping with their brand identity.

The Hello Flamingo team developed a simple design using brand colours, natural woods and highlights of brushed gold. All units were externally covered with a deep navy vinyl whilst all internal cabinets were covered with a soft blush vinyl. All fixtures and fitting were sprayed with a metallic gold. To bring a natural element to the units, Hello Flaming produced birch ply cabinets tops and birch ply bases to sit inside each of the cabinets.

To showcase their ‘Personalise Here’ area, Hello flamingo produced a workbench for the onsite jewellery team and a birch ply apex frame with bespoke hanging sign, lit with Hollywood style surround lighting set in gold light fittings.

Hello flamingo continued the used of brushed gold and birch ply throughout, with raised ‘Posh Totty Designs’ signage mounted on all sides of the units. As a highlight all units were finished with a flash of LED lit brushed gold, which ran around the bottom of all units.

In conjunction with this Hello Flamingo produced bespoke chunky birch ply display block in a number of shapes and sizes to showcase the jewellery collection within the cabinets.

The overall effect was truly eye catching and a strong representation of the company branding and ethos. They will no doubt be a hit in their new launch into Elys of Wimbledon.

Date

9th July 2018

Install Type

In Store

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