For autumn 2020 Stella McCartney focused on sustainable solutions for their Selfridges pop-up. They came to us to repurpose existing props to remake a display that put their sustainable ethos at the forefront of the campaign.  

As fashion is pushing towards an all-important sustainable future, this year Stella McCartney focused on sustainable solutions, their showcase featured a digital display that questions the use of cotton. For this display we re-sprayed and redesigned previous props to house the digital display whilst doubling up as a rail to hang clothes on. Hello Flamingo manufactured, vinyled and installed these into Selfridges.