Stella McCartney – Selfridges Pop-Up

For autumn 2020 Stella McCartney focused on sustainable solutions for their Selfridges pop-up. They came to us to repurpose existing props to remake a display that put their sustainable ethos at the forefront of the campaign.  


As fashion is pushing towards an all-important sustainable future, this year Stella McCartney focused on sustainable solutions, their showcase featured a digital display that questions the use of cotton. For this display we re-sprayed and redesigned previous props to house the digital display whilst doubling up as a rail to hang clothes on. Hello Flamingo manufactured, vinyled and installed these into Selfridges.


1st October 2020


2020, Autumn/Winter 2020, AW20, Barbour, Bespoke, Cotton, Display, Fashion, Hello Flamingo, Instore, Pop-Up, Props, Retail, Retail Design, selfridges, Stella McCartney, Sustainable, UK, Visual Merchandising, VM

Install Type

In Store

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