With the launch of MIB (Made in Britain), the exclusive range at Ted Baker, Hello Flamingo collaborated with the Creative team to manufacture and install the immersive installation.
The concept of an immersive, art gallery style space was developed , based on the advertising campaign –
A love letter to the eclectic, MiB tells the story of best-of-British style and luxury – introduced by Kojey Radical and Greta Bellamacina.
The Regent Street Flagship store has been transformed into an open space with a bespoke MIB structural display. When entering the space, media content plays through concealed panels to create an ‘art gallery’ experience. The clothes rails are illuminated to highlight the products.
Stores across the UK have freestanding MIB displays with sprayed Greyhounds, a nod to the British Heritages.