Hello Flamingo were approached by the store design team from Victoria’s Secret to manufacture 8 temporary fittings rooms for the ground floor of their New Bond Street flagship store, which were to fit within the space of the existing beauty hall space. These were to be built to last for at least 7.5 weeks during the makeover of the permanent fitting rooms on the ground floor.

The design brief was to make the space feel temporary, giving the impression of being backstage of one of the famous Victoria’s Secret fashion shows.

Hello Flamingo design team created a concept for the fitting rooms which involved a 6m x 6m self-supporting steel structure which was modular to enable it to be installed on site with ease.

The freestanding structure included 8 individual fitting rooms, measuring 1.3×1.3m each, a large central waiting space and an entrance space.

The entirety of the steel walls were clad in wood to give even more stability and a flat surface to lean against and fix to as required.

Around the entire perimeter of the room, front, back and in-between were draped using a readymade soft, dusky pink, velvet-feel curtain – which hung from floor to ceiling, giving a truly sumptuous feel.

All exposed metal work was a simple matte black finish, including the curtain rails for the front of the fitting rooms, along with curtain tie backs, garment rails and frames.
In each room a large mirror hangs, with a thin matte black frame and illuminated from the back using warm white LED tape.

Across the top each fitting room a black rail sits to hold a crystal pendant with decorative black twisted cord to softly light the rooms.

The space is opulent, feminine and very Victoria’s Secret, whilst still giving the temporary, pop-up feel, and the client is delighted!