White Stuff – AW16

Hello Flamingo were so excited to work with the creative team at White Stuff for their AW16 press event, held in the Emin Suite at 34, an exclusive restaurant in London’s Mayfair.

Hello Flamingo were presented with moodboards by the client for the event, which included weather imagery, such as rain clouds and lightning.

The brief was to recreate the weather as sculptures and create an art installation – which was very fitting, as the event was held in a room named after artist Tracey Emin.

The bespoke props (up to 700mm wide) were sculpted by the Hello Flamingo team from chicken wire and sprayed to match the season’s colour palette. These were then attached to bases and used as a table centre, which was the focal point of the room.

We loved the final effect, it was so eye-catching!


6th May 2016

Install Type


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