Stepping into a futuristic holiday concept, we transformed Linda Farrow’s Covent Garden store into a striking, space inspired retail environment to celebrate the launch of Max the Holiday Bear.

Drawing on the character’s high shine silver finish and the collection’s platinum tones, the interior was reimagined as a reflective, otherworldly space. Walls and surfaces were wrapped in metallic foils, creating a fully immersive setting that amplified light, colour and movement throughout the store.

Rows of Max figures were showcased within this mirrored environment, creating repetition and impact, while window treatments combined silver reflective vinyl with dichroic film to produce shifting tones and prismatic effects as light passed through.

From concept through to installation, the result was a bold, futuristic takeover that captured attention and brought a sense of spectacle to the holiday season, perfectly aligning with the brand’s elevated and fashion forward identity.