Docked in Style
When Jimmy Choo calls, you don’t just build a display, you build a destination…
For Harrods, that meant a pier. Calm, coastal, and just the right side of escapist.
At the centre sits a bespoke pier structure, clean, architectural, and quietly confident. Designed to echo weathered timber without losing precision, it draws you in without trying too hard. The product does the talking. We just set the scene.
Details do the heavy lifting. A life ring adds a subtle, playful nod to the water, considered, not kitsch. Soft tones keep everything elevated and cohesive, letting colour and texture pop where it matters.
Sitting alongside the pier, a directional signpost adds another layer to the story, pointing to destinations like Miami, Cannes and St. Tropez. It’s a simple idea, done properly. Graphic, bold, and just playful enough, it builds on that sense of escape without overcomplicating the space.
The result? Less retail floor, more moment of pause. An installation that invites you in, slows you down, and lets Jimmy Choo shine.
Big thanks to our team for bringing the idea to life, beautifully built, thoughtfully detailed, and smoothly delivered into Harrods.
