Marking the launch of Off-White’s exclusive capsule collection for Browns and Browns East, we delivered a bold and graphic window and in store installation across both locations.

In Shoreditch, the concept evolved into an immersive in store pop up, where bespoke garment rails wrapped in striped tape were positioned within a dense arrangement of greenery. This juxtaposition of industrial detailing and natural textures created a distinctive environment that reflected the brand’s aesthetic.

Illuminated lightbox signage was introduced throughout to highlight the collection, tying both spaces together with a cohesive visual language. From manufacture through to installation, the result was a dynamic and contemporary retail experience that captured the energy of the collaboration.

At the South Molton Street boutique, the windows were transformed with layered floral graphics and the brand’s signature striped tape, creating a striking, high contrast composition. Oversized Off-White branding sat amongst the visuals, while sculptural floral elements added depth and movement, bringing the windows to life.