Dancing Dior & Christmas

ClientDior

Year2022

Capturing the elegance and movement of dance, we created a striking in store installation for Dior’s Danc’in Dior capsule within the childrenswear department at Harrods.

Designed to celebrate freedom of movement and the playful spirit of the collection, the display centred around a sculptural podium for the hero mannequin. We manufactured a precision cut star structure paired with a raised base, both fully illuminated to create a soft, stage like glow that drew focus to the piece.

Balancing theatricality with refinement, the installation echoed the discipline and grace of dance while maintaining Dior’s signature sophistication. From manufacture through to installation, we delivered a polished focal point that brought energy and light to the space, perfectly framing the capsule collection.

Bringing a festive sense of elegance to Baby Dior at Harrods, we delivered a seasonal in store transformation centred around the brand’s signature blue and gold print.

Working closely with Dior’s VM team, we refreshed the existing environment by reworking plinths, wall panels, mirrors and window elements, wrapping them in the intricate toile inspired pattern to create a cohesive and immersive setting.

Illuminated star sculptures formed the focal point of the display, paired with soft faux fur covered mini stars that added texture and warmth across shelving and hero plinths. These elements introduced a subtle sense of magic while maintaining the refined, elevated aesthetic of the space.

From production through to installation, we carefully layered each detail to create a polished festive environment, balancing decoration and luxury to enhance the in store experience.

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