We brought a dose of festive mischief to Gymshark’s Regent Street Flagship, transforming the storefront into a playful Christmas showcase that went on to receive an award at the 2025 Visual Merchandising Awards.

Drawing inspiration from a playful ‘Elf on the Shelf’ narrative, the windows featured handcrafted Elflette characters brought to life across a series of theatrical scenes, from a chaotic kitchen setup to an advent calendar display filled with attitude and humour. Each moment translated the brand’s stop-motion concept into a bold, three-dimensional retail experience.

Life-size figures were realised using 4D scanning, fibreglass moulding and scenic paint techniques to achieve a striking, high-impact result.

The team masterfully sculpted clay models, creating bespoke moulds for each Elflette. Every figure was individually hand-painted, complete with distinct facial expressions, varied hairstyles and diverse skin tones. Each finished in a flocked Santa outfit for a rich, tactile feel.

Every element was produced at Hello Flamingo’s East Sussex workshop, with fabrication and print delivered entirely in-house by our talented team of designers and makers.