Reimagining the traditional Christmas tree, we delivered Tory Burch’s Holiday campaign across the UK and Europe with a sculptural, design led approach.

The concept translated flowing ribbon forms into elegant, abstract tree structures, creating height, movement and a sense of lightness within each window. Fabricated from bent metal sections and welded to form 2.5 metre tall silhouettes, the trees introduced a bold yet refined architectural presence.

A unified green palette was carried across trees, flooring, walls and plinths, creating a fully immersive environment that allowed the product to stand out with clarity. Each installation was bespoke to its location, carefully scaled and composed to suit individual window spaces.

From prototyping through to fabrication and installation, we delivered a cohesive and impactful campaign that translated seamlessly across multiple flagship locations across Europe.