Creating a rich, story-led festive experience, we partnered with Oasis to deliver a series of immersive window and in-store installations.

At the centre of the scheme, a theatrical carousel horse formed a striking focal point, set within an ornate framed window and layered with soft snowfall effects and warm lighting. Surrounding elements combined vintage-inspired props with playful, unexpected details, from crowned toads to embellished footwear, building a whimsical narrative throughout the display.

In-store, the story continued across bespoke fixtures and styled moments, blending festive textures, ribbons and gift elements to create depth and visual interest. Each detail was carefully considered to enhance the sense of discovery and bring the brand’s seasonal identity to life.

From fabrication through to installation, the result was a distinctive and atmospheric campaign that captured attention and invited customers into a magical retail environment.