Dialling up the festive glamour, we collaborated with Joseph to develop and deliver their Christmas concept across the Fulham Road flagship and Mono brand stores.

At the flagship, the window was transformed into a shimmering focal point, centred around a dramatic cascade of disco balls set against a rich blue carpet. Backed by mirrored walls, the installation amplified light and reflection, creating depth and a sense of movement that drew attention from the street. Inside the store, clusters of mirror balls were positioned throughout the space, extending the visual language and enhancing the immersive feel.

Across the Mono stores, the concept evolved through a series of oversized geometric plinths, combining birch ply, high gloss blue lacquer and mirrored finishes. These sculptural elements provided a strong, cohesive platform to showcase product, while maintaining a connection to the flagship design.

From concept development through to manufacture and installation, the result was a polished and impactful rollout, capturing the energy and elegance of the festive season with a distinctly contemporary edge.