Creating a striking architectural moment for Joseph’s Fulham Road flagship, we designed and manufactured a series of sculptural staircase installations to animate the window space.

Defined by clean lines and strong geometry, the stepped forms introduced rhythm, symmetry and shadow, forming an abstract yet elegant backdrop for the collection. The interplay of light across the structure enhanced the depth and visual impact, drawing attention from the street.

CNC manufactured in house, the staircases were finished in rich sapele veneer, showcasing the natural beauty of the wood grain. Scenic textured paintwork in warm beige tones contrasted with deep walnut stains, creating a balanced and refined palette.

Simple yet impactful, the result was a confident, design led installation that elevated the window with a sense of structure, movement and understated sophistication.