ClientMac
Year2024
Taking beauty on the road, we partnered with MAC Cosmetics to deliver a standout mobile activation designed to tour key shopping destinations across the UK.
Working closely with the brand’s Creative Marketing team, we developed the concept around a bold gold scooter and portable pop up makeup station, creating a format that was both eye catching and fully functional.
Alongside this, we designed and manufactured a bespoke mobile makeup counter, built in MDF with a high gloss lacquer finish. Integrated LED lighting and gold internal cabinetry elevated the display, showcasing products while providing a practical working environment for artists. Branded seating and makeup stations completed the setup, creating a cohesive and professional activation space.
The scooter was chrome wrapped in gold, complete with matching helmets, forming a striking centrepiece that drew attention from across the space.
From fabrication through to installation, we delivered a fully mobile experience that seamlessly travelled from London to Glasgow, bringing the MAC brand to life in a bold, engaging and highly visible way.
