We transformed MAC Cosmetics’ Carnaby Street store into a bold, high-impact destination to celebrate the launch of Macximal Lipstick.

Oversized sculptural lipstick forms framed the entrance, creating a strong visual statement and drawing customers into the space. From large-format print and vinyl application to bespoke fabrication and installation, we delivered a cohesive retail takeover that translated the launch into a dynamic in-store experience in the heart of Carnaby Street.