Tapping into the rebellious energy of underground club culture, we partnered with Russell & Bromley to realise their “Cobblers” campaign across window and in-store displays.

Inspired by archival prints and past campaigns, the scheme layers textured vinyl like fly-posters, with bold cut-outs revealing curated product moments. Raw, graphic surfaces contrast with clean plinths and display cases, striking a balance between grit and polish.

All elements, from print to fabrication, were produced in-house and rolled out across the flagship and wider estate, creating a cohesive and impactful campaign presence.