Celebrating the iconic collaboration between Stella McCartney and The Beatles, we delivered a series of immersive retail installations across Old Bond Street, Selfridges and Vitkac in Poland.

At Selfridges, the centrepiece was a striking 20 metre wide gloss purple wall, brought to life with a bold Yellow Submarine graphic. Film content played through the submarine portholes, adding movement and storytelling, while a vibrant yellow cash desk and overhead screen amplified the energy of the space.

Across all locations, we produced bespoke display elements including clothing rails and cylindrical plinths, designed to complement the collection while maintaining a cohesive visual language. Cut out Beatles figures were introduced as interactive moments, complete with headphones and audio, inviting customers to engage with the music and the story behind the collaboration.