Bringing bold symbolism and playful scale to the gifting season, we delivered Ted Baker’s ‘Gift Lucky’ campaign at their Regent Street flagship.

Taking inspiration from the iconic Chinese lucky cat, we created a series of oversized sculptural props to anchor both the windows and in store experience. Five foot cats took centre stage in the displays, hand carved and finished in a high gloss lacquer to achieve a striking, polished look. These were complemented by smaller flocked and painted versions, adding layers of detail throughout the space.

Inside the store, a ten foot hero lucky cat formed a dramatic focal point, holding an oversized replica of Ted Baker’s latest handbag collection. The contrast of scale and finish created a bold visual statement, drawing attention from across the floor.