Working with the Ted Baker design team, we helped bring a refreshed store concept to life, inspired by the brand’s iconic Magnolia print.

A soft, neutral mural interpretation of the classic design was hand painted by commissioned artist Mel Evans, creating an elegant backdrop that set the tone for the space. This was paired with a series of bespoke plinths and shelving units, designed to introduce contrast through layered materiality.

Constructed using a sandwiched mix of acrylic and foamex, the fixtures added texture and depth, balancing the softness of the mural with a more graphic, contemporary edge. Clean lines and considered proportions ensured the product remained the focal point throughout.