For Browns, we reimagined the traditional Christmas window with a playful and unexpected take on gifting.

Tapping into their ‘The Gift Edit’ campaign, we created a series of fully wrapped, larger-than-life objects, from bicycles to a pony and even a poodle, each meticulously dressed in layers of festive papers, ribbons and bows. Set on rotating plinths, the pieces brought movement and intrigue to the windows, inviting passers-by to take a closer look.

The tagline ‘I hope it’s a…’ added a humorous twist, pairing the surreal installations with covetable seasonal gifts. At Browns East, the concept extended into the entrance with oversized 3D logo letters, entirely wrapped to continue the story.

Designed, fabricated and installed by our team, the project delivered a bold, irreverent take on Christmas that stopped people in their tracks.