Diving beneath the surface of luxury retail, we partnered with Ted Baker to create an immersive underwater world for their womenswear store at City Walk, Dubai.

Inspired by deep-sea pearl diving, the space features a striking 3-metre gold net chandelier filled with gilded treasures, alongside glass displays of shells and dried florals. The cash desk is transformed into a surreal seabed garden, layered with botanical and marine elements.

The result is a playful yet refined environment that brings a sense of theatre and storytelling to the retail experience.