Hello Flamingo were delighted to be asked by the team at Ted Baker to collaborate with them on a Christmas window display in Selfridges department store, London.

Framed by rich red velvet drapery, the display revealed an intricate in house fabricated metal backdrop, finished in a soft gold to create a sense of elegance and grandeur. The layered structure added depth and structure, setting the stage for a playful, performance led narrative.

At the centre of the installation, product was presented on gold unicycles, balanced along a tightrope that ran through the window. Animated neon lit wheels introduced movement and energy, reinforcing the circus theme while drawing the eye across the space. Illuminated circular plinths completed the composition, providing a refined platform to showcase key pieces.

Combining craftsmanship with theatrical detail, the final display captured the magic and drama of the circus, transforming the window into a festive showpiece that felt both immersive and unmistakably Ted Baker.