Launching the new Spider-Man PS4 game, we partnered with The Circle Agency to create a high impact promotional installation for its debut at the Insomnia Gaming Festival, before taking the activation on tour.

At the centre of the experience, we manufactured a bespoke Spider-Man figure, brought to life through a combination of poly carving, 3D printing and meticulous hand finishing. Every detail of the suit was carefully realised with a hand sprayed finish, working closely with Marvel and Sony to ensure complete accuracy to the in game design.

To complete the scene, we built an illuminated rooftop set, clad in realistic brickwork and enhanced with scenic painting to recreate a cinematic city skyline. Paired with a printed backdrop, the installation placed Spider-Man mid action, creating a dynamic and immersive photo opportunity for visitors.

From fabrication through to installation, the result was a striking, tour ready activation that captured the energy of the game and brought the iconic character into the real world.