Lighting up the launch of Floral Street’s Electric Rhubarb fragrance, we created a bold, high impact window installation centred around colour, structure and light.

At the heart of the display sat a bespoke greenhouse inspired framework, designed and manufactured in house. The timber structure was outlined with vibrant pink tube lighting, with additional suspended neon elements layered throughout to create depth and intensity.

The framework acted as both a sculptural centrepiece and a functional display, housing the fragrance collection within its grid like form. The combination of clean lines and vivid lighting created a striking contrast, drawing attention from the street and framing the product in a contemporary, energetic way.

From fabrication through to installation, the result was a visually dynamic window that captured the playful spirit of the fragrance, using light and colour to create a memorable retail moment.