Bringing a sense of British seaside charm to Barbour’s Summer campaign, we collaborated with the team to develop and deliver the ‘Barbour Beach’ concept across UK stores.

At the heart of the scheme, bespoke beach hut display units were designed to create a playful yet structured retail moment. Finished in soft coastal tones and detailed with elements such as mini bunting, North Tyneside inspired graphics and life buoys, the installations captured a nostalgic, beachside feel while remaining true to the brand’s identity.

Designed with practicality in mind, the huts were engineered as flat pack units for efficient rollout and installation across multiple locations, including the Regent Street flagship and House of Fraser stores nationwide.

From concept development through to fabrication and installation, the result was a light, characterful and cohesive retail experience that brought the spirit of summer into store.