Building on the momentum of Tory Burch’s Autumn Winter campaign, we created a series of sculptural Christmas tree installations for their European flagship windows.

Crafted in fibreglass, each tree featured a distinct finish, from matte green to high gloss yellow and flocked blue, offering a playful yet refined take on festive forms. Their stacked, abstract silhouettes introduced a contemporary edge while seamlessly showcasing product.

Framed with fresh garlands and warm lighting in London, the result was a bold yet balanced window scheme that elevated the brand’s festive presence across multiple locations.