Transforming Selfridges into a bold festive destination, we partnered with Puig to deliver an immersive Christmas installation for The Beauty Spot.

At the heart of the space, an igloo inspired structure created a strong architectural moment, combining soft, snow like textures with a clean, sculptural form. Framed by a three metre hand sculpted snowman, the installation drew customers in with a playful yet elevated take on a winter landscape.

Inside, the environment shifted to a vibrant, high gloss retail space, where the fragrance collection was showcased against rich green finishes and illuminated shelving. The contrast between the soft exterior and polished interior created a dynamic and engaging customer journey.