Good American at Selfridges

ClientGood American

Year2021

Supporting Good American’s expansion into the UK, we partnered with Studio Rhonda to manufacture bold, design-led pop-ups across Selfridges and Harrods.

We produced oversized, minimalist tables and benches alongside bespoke metal rails, all finished in striking block colours to define each space. The clean forms and confident palette created strong visual impact, offering a contemporary backdrop that elevated the denim collections and delivered a standout in-store presence.

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