Bringing oversized proportions and high-shine finishes to Selfridges, we worked with Tory Burch to manufacture and install a striking in-store accessories display.
At the centre of the scheme, the iconic oversized Romy bag was transformed into a bold architectural display. Hand-vinyled in highly reflective silver, the sculptural piece featured sweeping curves and intricate detailing, creating a striking centrepiece for the collection.
Powder blue fabric interiors and coordinating plinths provided a soft contrast to the polished metallic surfaces, while integrated lighting illuminated the shelving and highlighted the products within. Mirrored elements were incorporated around the existing Selfridges columns, extending the reflective aesthetic throughout the space.
From technical development and fabrication through to specialist finishing, lighting and installation, each element was carefully produced to achieve the distinctive sculptural forms and premium finish required for the scheme.
The result was a playful yet polished retail environment that played with scale, reflection and the iconic handbag silhouette, creating a standout Tory Burch moment within Selfridges.
