Jo Malone Chelsea in Bloom

ClientJo Malone

Year2023

Transforming a London streetscape into a cinematic vision of the Scottish Highlands, we created a series of oversized floral props for Jo Malone London’s Chelsea in Bloom installation, which was awarded Bronze at the Chelsea in Bloom floral art show.

Rooted in the theme of the Highlands and its presence within film, the concept reimagined the landscape through a rich tapestry of planting and sculptural forms. Taking the brand’s delicate illustrations of thistles, mallow, lavender and achillea as our starting point, we translated these into striking, large scale elements designed to stand out.

From initial 3D concepts through to detailed technical drawings, we developed each piece with precision before manufacturing them in house. Crafted in wood and carefully finished, the props retained the softness and character of the original illustrations while adding a bold, architectural presence to the installation.

Set amongst abundant planting, the final display captured a sense of wild beauty and storytelling, celebrating both the spirit of the Highlands and Jo Malone London’s distinctive visual identity.

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