Dialling up the festive energy, we designed and delivered M·A·C’s holiday pop up at Selfridges Trafford, creating a bold, interactive space with a playful gaming twist.

Centred around the brand’s ‘Bubbles and Bows’ theme, the installation combined high shine finishes with layered detailing. Retail fixtures were designed and manufactured in house, including a statement LED lit bubble wall that added movement and texture to the space. Oversized gold bows, ribbon elements and pearl finishes brought a sense of celebration and cohesion throughout.

To introduce an interactive element, we reimagined a claw machine filled with oversized pink pearls, tying directly into the campaign’s hero pearl clutch factice positioned at the forefront of the pop up. The result was an engaging, high impact environment that invited customers to explore and interact with the space.

The activation gained significant traction online, featured on M·A·C’s Trafford store TikTok and generating over 4 million views. From concept through to manufacture and installation, we delivered a vibrant and memorable retail experience that captured the spirit of the holiday campaign.