Creating a playful and welcoming retail moment, we partnered with Jellycat to deliver a pop up experience at Selfridges centred around their iconic Bashful Bunny.

Designed for both children and parents, the space featured a bespoke seating area where visitors could meet a six-foot bunny while waiting for personalised embroidery. We designed and built the seating and embroidery station cladding, using soft forms, warm materials and playful graphics to create a welcoming, highly visible environment.

Mini hut-style POS and pantone-matched VIP barriers completed the space, bringing together a charming and characterful retail experience.