Creating a calm, residential feel within Selfridges, we brought Gabriela Hearst’s vision of a New York apartment to life through a carefully crafted in store environment.

Working closely with the brand’s design team, we manufactured key elements of the space while managing the logistics of sourced furniture and installations. At the heart of the scheme were large scale parquet feature walls, produced using repurposed flooring to create a rich, textured backdrop that added warmth and authenticity to the setting.

The space was layered with thoughtfully selected furniture and accessories, echoing a lived in, domestic atmosphere that complemented the collection. A laser cut logo was seamlessly integrated into the design, adding a refined brand touch without disrupting the overall aesthetic.

From production through to delivery and installation, we ensured every element came together cohesively, resulting in a considered and elegant retail space that balanced sustainability with understated luxury.