Collaborating with the Ted Baker VM team, we helped bring to life a bold in-store concept inspired by Serbia’s rich history and its connection to the evolution of electricity.

Layered with graphic detail and playful references, the scheme combined traditional electrical elements with a contemporary retail finish. Bespoke piping installations and shuffleboard inspired features created a striking visual language across the space, adding depth, movement and storytelling to the environment.

Set against vibrant colour blocking and clean display systems, the installation balanced heritage inspiration with a modern twist, allowing product to sit confidently within a dynamic backdrop.

From fabrication through to installation, we delivered a distinctive and characterful retail space that stands out while staying true to Ted Baker’s signature approach to design.